Did you know...
- » There are over 2 billion mobile subscribers worldwide compared to roughly 1 billion PCs.
- » Mobile advertising is expected to reach $4.7 billion in 2011.
- » Four out of five people under 30 send text messages every day.
(Sources: Juniper Research; e-marketer; M:Metrics; CMG Logica ABI Research)
Download MRI's Mobile Marketing Consumer Study
Zoove engaged Mediamark Research Inc. (MRI) to conduct an independent study among mobile phone users to determine their opinion of the StarStar service from Zoove.
MRI conducted over 600 in-person interviews and mobile direct response tests to determine the relative effectiveness of StarStar versus SMS common shortcode direct response. Research highlights include:
- » StarStar numbers were perceived as simpler and easier to use than SMS shortcode calling.
- » Nearly twice as many people responded to a printed call to action successfully via StarStar numbers versus SMS direct response.
- » Over half of the respondents would use StarStar numbers once a week or more.
To find out more about the research and consumer preference for StarStar numbers, Download the report (PDF)
"Leading U.S. mobile operators are already enabling mobile advertising on their networks on a large scale."
- Frost and Sullivan
About StarStar
StarStar is a new type of mobile phone number that allows brands to deliver any mobile experience to any phone through a simple, fast phone call.
Enabled on all major U.S. carriers – representing an addressable market of over 250 million U.S. consumers – StarStar vanity numbers provide a fast, familiar and easy way for consumers take action on mobile offers from brands they like, all through a simple mobile phone call.
Consumers looking for a personal StarStar number should sign up for StarStar Me.
Still don’t get it? The best way to get familiar with StarStar is to call a number or two yourself – its easy!
Click on below demos to see examples of how StarStar vanity numbers can be used to push different content assets – all the demos have live StarStar numbers to call so you can experience them yourself. To check out real brands that have used StarStar in their marketing, see Examples.
 |
CouponsDelivering a mobile coupon has never been this easy. Click for Demo » |
 |
AppsRobust device targeting allows StarStar to push different app versions to the various app platforms based on the phone being used. Click for Demo » |
 |
VideoPush videos with a simple click from any mobile phone. Click for Demo » |
 |
VotingVoting and other types of audience participation campaigns are easy with StarStar. Click for Demo » |
While the above demos each feature a smartphone, StarStar works seamlessly on all mobile phones – for brands ready and interested in reaching the majority of the market. Huh? Doesn’t everyone have a smartphone these days? Actually, no – even the most optimistic U.S. mobile market measurements in 2011 still state that less than half of the U.S. mobile population has a smartphone. Here are just a few of the platforms StarStar supports, not including feature phones, candybars, and even old flip phones:
 |