In a new campaign from Lexus, you can create a message complete with your initials on a Times Square billboard by simply calling **LEXUS.
Using the Times Square Holiday Hint Generator, you can select one of four popular Lexus models, add your initials, and select a hint message to add to your own billboard. Then stand back and watch your message appear! It’s all free and runs through the holidays. So if you are planning to be in Times Square, try it out yourself — Simply call **LEXUS.
