Mobile Marketing
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Adding Mobile to Your Marketing Mix in 2012? – StarStarHow to Target Mobile Consumers, by Generation Consumers are mobile. Every brand that is marketing today has customers that use mobile phones, smartphones, and tables, but campaigns that capture the interest of a mom may miss the mark for a retiree. The primary difference between generations and their expectations for brand engagement have to do [...] |
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Coupons and Deals Create EngagementConsumers are increasingly using smartphones and tablets as a shopping tool to research brands and products, find special offers, and talk about other customer’s experiences. So what’s the best way for brands to engage with consumers on their mobile device? Give them a Deal Who doesn’t love a deal? 20% off, BoGo, Free Gift [...] |
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Multiscreen Campaigns for MultitaskersLaptops, netbooks, tablets, smartphones — all used while the TV is on. As many as 80% of people multitask on a mobile device while watching TV, according to Mashable. 38% of respondents say browsing the web enhances their TV viewing experience, and the same number report searching for related content. Multitasking is Both Disruptive and Engaging [...] |
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Mobile Marketing for Gen YGen Y, aka the Millennial generation, is the largest generation in U.S. history. Born primarily in the 80s and 90s, this group ranges from teens through mid-30s and is several million people larger than the Baby Boomer generation. Accounting for roughly 26% of population and spending power that exceeds $200 billion (and spending influence [...] |
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X Marks the (Sweet) Spot: Engaging Gen XThis generation regularly consumes media from all channels, including online (unlike Boomers), TV (unlike Gen Y), video (more than any other generation) and mobile. They are affluent and have an affinity for nice things. They socialize and value each others opinions. Born between 1965-1976, Gen Xers today are 35-47 years old and are a [...] |
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2011 Year-end ListsEvery December brings hundreds (thousands?) of year-end lists to the internet and I offer a few of my favorites here for you. 13 Must-Follow Mobile Influencers BlueTrain Mobile has compiled a list of thought leaders in mobile that includes marketers, technologists, and entrepreneurs. If you want to connect with movers-and-shakers from TechCrunch, VentureBeat, Mashable, SearchEngine Land, and [...] |
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Untapped Markets: Mobile + BoomersEngaging the Mobile Consumer by Generation: Baby Boomers Baby Boomers offer incredible brand-growth opportunities, but are often overlooked in marketing campaigns that involve internet and mobile technologies. Boomers are Online and Willing In a recent blog post Nielsen noted, “The conventional wisdom that they spend little, resist technology and are slow to adopt new [...] |
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Use **BRAND to Push Your Holiday Shopping AppWe focus our blog toward industry best-practices and tips to engage mobile consumers, and this post fits that standard as well as recommending our own services. Progressive brands are looking for new ways to engage with their customers and some have developed pretty cool apps to help us get it all done during this busy [...] |
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What’s Coming for Location + Mobile?Location-based technologies are developing rapidly. Many cars, phones, and cameras now use geo-tracking features, and brands looking for better ways to offer personalized engagement are fueling the evolution. Where it all started – Geo-social Apps/Games Do you check in on Foursquare or another location-based app on a weekly basis? If so, you’re among just 2% [...] |
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8 Digital Trends for 2012Pete Cashmore recently gave a talk on what he sees as major trends for 2012 and beyond. His talk focused on new media consumption methods – new ways for consumers to read, watch, and listen. Pete Cashmore, founder and CEO of Mashable, founded the blog in 2005 with a focus on up-to-the-minute news on social [...] |