StarStar Code of Conduct

The purpose of StarStar is to connect people and brands through advertising campaigns and in so doing provide value to both parties. We require any Call-To-Action (CTA) and Content accessed through the StarStar platform to comply with the highest legal and ethical standards. We have developed and maintain complete guidelines in the MDC (Mobile Dial Code) Campaign Management Policy to help our partners better understand the kinds of campaigns that the StarStar platform supports. Basically, that document requires you follow a few simple rules:

  • Clearly label the Call-To-Action (CTA) as an advertisement and create a reasonable expectation for the consumer as to what will happen once they call a StarStar number;
  • Clearly and conspicuously communicate to the consumer all material terms and conditions including price, any and all relevant service fees, subscription rates, the billing method and message frequency. For all advertising and text messages, a form of the phrase “MSG&DATA Rates Apply” (or acceptable MMA variations of this phrase) must be present;
  • Provide meaningful opt-out information in all advertising, promotional material, and service Help messages;
  • Provide accurate information about the functionality, features, or content of the underlying service; and
  • For recurring programs, include the disclaimer “Txt STOP 2 Stop” as the opt-out terminology in any text message responses to the CTA.

We do not permit StarStar campaigns that:

  • Are libelous or defamatory;
  • Disclose private or personal matters concerning any person, including home phone numbers and addresses, credit/debit card information, and/or customer account information such as customer passwords;
  • Promote telecommunications services;
  • Contain misleading or fraudulent claims;
  • Use intense or extreme profanity and obscenity;
  • Include content of an adult nature, including: sexually explicit images, cartoons, photographs, and textual communications, anything that is obscene or indecent or that contains strong sexual, explicit or erotic themes;
  • Contain racial, ethnic or religious slurs, offensive language or similar epithets, or hate speech;
  • Include intense or excessive violence;
  • Advocate or promote violence or illegal activities; or
  • Violate or infringe upon the property rights of others, including copyright, trademarks or service marks, trade secrets or other confidential proprietary information, and privacy or publicity rights.

Children: Advertisements targeted directly to children are not acceptable unless they comply with all applicable laws and regulations, are not directed to children under the age of 13 and are age appropriate and take into account the level of knowledge, sophistication and maturity of the audience to which the message is primarily directed.

Approval: To ensure compliance with this Code of Conduct, all StarStar numbers that will be marketed to mobile subscribers (i.e. advertised) must first be approved by the StarStar numbers team (Zoove Corp) before they can be included in advertising. In some instances, we may escalate a campaign to one or all of our carrier partners to obtain additional approval. This step typically occurs if the campaign falls into a “grey area” of our or the Carriers’ content policies.

Controversial Campaigns: Socially polarizing and controversial Campaigns will not be permitted. Exceptions may be requested by marketers on a case-by-case basis and in consultation with the StarStar numbers team. Please contact your account representative if you feel your campaign plan may fit in this category.

Monitoring: We actively and proactively monitor media messages containing StarStar numbers and evaluate their conformance to the Code of Conduct and/or terms of approval for a specific campaign. In the future this may include engagement from a third party service provider responsible for scanning a wide range of media.

Cancellation: Zoove is dedicated to working with its carrier and advertising partners to present an excellent user experience each time an individual uses the StarStar service. Zoove maintains broad discretion over content available through its services, and reserves the right, in its sole discretion or in consultation with its carrier partners, to reject or remove any content that does not comply with these guidelines or is otherwise judged unacceptable by Zoove. Zoove may reject content for several reasons, including failing to comply with Zoove or carrier partner corporate values, standards of decency or good taste; being misleading or inaccurate; or making fraudulent or unfair claims. This may include campaigns that: send unsolicited messages to Carrier subscribers, fail to comply with double opt-in procedures and/or bare minimum message requirements, provide Opt-out procedures that do not work properly; violate Campaign pricing policy disclosures; are intentionally deceptive, fail to adjust Content input within prescribed timelines, provide inappropriate content and / or inaccurate billing, fail to comply with parental controls and / or age validation when warranted or adopt a unapproved use of carrier or Zoove brand.

This is a summary of the complete MDC Campaign Management Policy, which is provided to all prospective and current clients. If you are interested in determining whether your campaign plan will fit in these guidelines, please contact us.

Partners who use the StarStar service MUST READ AND AGREE to the COMPLETE MDC Campaign Management Policy in order for Zoove to activate their campaign.