Zoove Launches National Mobile Dial Code Registry; Sees the Future of Branded Mobile Phone Numbers and their Ability to Strengthen Customer Relationships

Early Adopters Already Registered to Secure Branded Mobile Dial Codes

Palo Alto, CA (June 28, 2010) - Zoove, the pioneer in cross-carrier mobile dial codes and direct response marketing, today announced the launch of the National Mobile Dial Code Registry and the general availability of StarStar Codes for brands and trademark holders. Zoove’s National Mobile Dial Code Registry is the single authority for the leasing of cross-carrier Mobile Dial Codes and has been adding early adopters to the list of brands looking to secure their codes through www.zoove.com.

By calling an intuitive, branded mobile phone number, like **BRAND, consumers have instant access to the company from wherever they may be. Marketers can then interact with the consumer via content delivered to their phone such as a coupon, web page, picture or video, text message or application. Callers can also be connected directly with a call center or IVR system, and many of these responses can be delivered in combination. For example, callers can be greeted with a custom voice message and then sent to a web page on their phone to view product information, contact sales or request more information.

“As people are increasingly using mobile phones to find out about upcoming arts events, music shows or even to decide where to go next during a night out, being able to connect with consumers using a mobile phone is an increasingly important capability,” said Marci Weisler, Digital Business Director of Time Out North America. “Through our unique StarStar Code, TONY, Zoove gives our users a really simple way to access and download our mobile application without searching and seeking, in a streamlined way. Quick access is important if the user needs information immediately to decide where to go. While other technologies have attempted to close this loop, Zoove’s StarStar Calling is the first that allows us to secure easy to remember, branded Mobile Dial Codes.”

The National Mobile Dial Code Registry is the only way for brands to lease their StarStar Code. Dedicated to ensuring brands secure the two- to twelve-digit number combination that best represents their brand, the codes are assigned via the National Mobile Dial Code Registry based on a first-come, first-serve basis.

“Officially launching the National Mobile Dial Code Registry marks the introduction of our full range of services to brands and marketers,” said Tim Jemison, CEO of Zoove. “The value of a ubiquitous marketing platform that not only solicits a direct response from a consumer, but is also easy to remember and branded, is unlimited. We’ve had a great response from our preliminary testers and are excited to take these capabilities to the larger marketing community to fulfill the need for a branded direct response mobile marketing solution for their integrated campaigns.”

Later this week, Zoove will be in New York City as Diamond Sponsors of the DMA’s Mobile Marketing and Media 2010.

To find out more and to register and lease a StarStar Mobile Dial Code today, visit www.zoove.com.

About Zoove

Founded in 2004 with the mission to make Mobile Dial Codes a ubiquitous direct response mechanism for advertisers, Zoove is the only provider of nationwide Mobile Dial Code services. StarStar Mobile Dial Codes are intelligent, branded phone numbers that can be dialed by any mobile phone in the United States, and deliver more than simply text messages, allowing direct calling and multi-media campaigns, such as Web pages, pictures, sound files and video files. In the summer of 2010, Zoove launched the US Mobile Dial Code registry, making StarStar Codes accessible to the subscribers of the major mobile carriers and the majority of US mobile users. Powered by the Zoove Services Platform, Zoove enables consumers to easily interact with advertisers, brands and media companies from any phone. For more information, please visit www.zoove.com, and follow us on Twitter at www.twitter.com/zoove

About Zoove StarStar Mobile Dial Codes

StarStar Mobile Dial Codes are intelligent brandable phone numbers that anyone with a mobile phone can dial to interact with a brand. The two to twelve character mobile dial codes uniquely combine the familiarity of an 800 number, the power of a Web address (URL), and mobile access of an SMS/text short code all into one easy to use number.